I heard Peter McKinnon say something that really stuck with me.

My “job”…

[side note: while technically what I do is a “job” it often feels more like fun than work…but I digress]

…is creating content.
More specifically video content. Okay, really more specifically videos on YouTube. Besides that, and this newslette, okay and some podcast episodes, video is what I do most of the time.

For over 30ish years, I worked in TV. The later part of my career as a Creative Director leading a freakin’ amazing team of creatives who were far more creative than me. And yes, we got paid to create.

Now, I do my solo thing, aka “work for myself”, and still get to be creative except this time as the boss of me, I get to choose more of what I do, or what I don’t do, or what I say “heck yeah” too or sometimes “no not interested”.

What I’ve discovered over the years of creating content, either for someone else or myself, is this.

There is no guarantee of how what you create will be received.
There is no guarantee that thing will go viral (might be better if it didn’t).
There is no guarantee you’ll win an award.
There is no guarantee everyone will like it (count on that one!).
There are really no guarantees, except this one.

If you don’t try anything, it’s a guarantee no one will see what you might be possible of creating.

No one.

So today, or tomorrow but better today, create something.

Big or small. Doesn’t matter.

The important thing is you created something.

Just create. I’m pulling for you.

Kevin

✌️❤️

Wanted to say a big THANK YOU to Gear Focus for featuring me in it’s brand new Community Spotlight feature!

I’ve been using Gear Focus for years to sell and buy gear because it’s super easy and the people are just good people too. If you want to see what it looks like, and get some great deals on gear, check out my shop 👉 here.

I’m so honored to be featured on Gear Focus and hope you check out the article 👉 here.

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